Kim Kardashian launches new Apple Beats headphones in three colors – but there’s a trick to bagging the $350 gadget

KIM Kardashian has teamed up with Apple to release a brand new pair of Beats headphones.

The reality TV superstar says Beats headphones have always been a "fashion statement" – and is peddling pairs in her favorite neutral colors.

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Beats, which is Dr Dre's legendary headphone brand and now owned by Apple, has teamed up with Kim once before.

The fashion icon worked Apple in 2022 on the Beats Fit Pro Kim K Special Edition earbuds.

Now Kim has put her famous brand to the Beats x Kim Studio Pro headphones – which go over your ears, rather than in them.

They're available for $349.99 / £349.99 and go on sale at midnight on Thursday, August 15.

You can snap them up in colors inspired by Kim's signature palette.

They include Moon (light), Dune (medium), and Earth (deep).

"I’m so excited we’re bringing these three popular, chic colors to Beats’ most iconic and advanced headphones," Kim said.

"Beats Studio have always been a fashion statement, so I can’t wait to see how everyone styles them."

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The Beats Studio Pro range launched in July 2019.

They're premium over-ear headphones, so they pack plenty of hi-tech features.

For a start, they serve up active noise cancellation for shutting out sound around you.

But there's also Transparency Mode that lets you draw in noise when you might need it – like if you're listening out for announcements on a train platform.

The Beats Studio Pro headphones were also the first to feature USB-C – as well as support for Lossless Audio via USB-C connections.

They have Personalized Spatial Audio that creates an immersive sound effect, in part by tracking the movements of your head.

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And they support Apple's Find My tech so you can track them down via an app if you've lost them.

Apple says you'll get about 40 hours of battery life from the headphones per charge.

To launch her own pair of Beats Studio Pro headphones, Kim Kardashian teamed up with late-night TV star Jimmy Fallon.

The pair starred in a comical video where they competed to see who would earn the next Beats collaboration.

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Apple is selling the headphones online through its official web store.

But if you want to get them in brick-and-mortar stores, there's a catch.

Only certain stores are stocking the headphones – and only in limited quantities.

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All prices in this article were correct at the time of writing, but may have since changed.

Always do your own research before making any purchase.

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